About Santa Barbara County
Santa Barbara County, often branded as the American Riviera, is home to a beautiful landscape and great climate for living, playing and working. The County is well known for its strong sense of community, prime agricultural land, award winning wineries, and attractive cultural and tourism opportunities.
It is a county located in the southern region of California. As of the 2010 census, the population was 423,895. The county seat is Santa Barbara, and the largest city is Santa Maria.
Most of the county is part of the California Central Coast. Mainstays of the county's economy include engineering, resource extraction (particularly petroleum extraction and diatomaceous earth mining), winemaking, agriculture, and education. The software development and tourism industries are important employers in the southern part of the county.
Agriculture is the top major producing industry as of 2016. Strawberries are the county’s top crop, with $413 million in production making up more than a third of all county agricultural production. Wine grapes are number two.